We are working with the Points of Light Institute, the largest volunteerism/service organization in America, on a number of programs and campaigns that will mobilize citizens to give of their time to tackle community challenges. Our work has included: leading their social media efforts as part of Target’s Bullseye Gives Campaign; helping to develop “Get HandsOn“, their 3-year service impact campaign; and supporting their corporate volunteerism programs with Disney’s Give a Day, Get a Disney Day and L’Oreal Paris’ Women of Worth campaigns.
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every ‘good’ idea must be:
simple. get inside daily actions & behaviours. create habits.
personal. leverage someone they know, something they care about, or ideally both.
irresistible. emotionally, experientially, materially. people need to get something real out of doing it.
scalable. able to mobilize millions of small acts of good.
measurable. the value and impact of each action is clear, and how it adds to a collective result.
reinforcing. aligning business, social and personal interests.
our process
What’s the simple idea?
Why would someone do it?
How big could it be?
What assets does it leverage?
“What’s in it for me” (each party)?
How does it advance a social issue/cause?
Does it leverage existing habits and behaviours?
Does it leverage current strengths & relationships?
What could prevent us from succeeding?
Who/what are the key drivers of success?
our guiding principles to motivate public good
everyday.
easy, habitual
small acts of good in every day life
getting inside daily behaviours
everything.
integrated, fun
injecting good into all aspects of life
everyone.
personal, scalable
the collective power of millions of small acts
about public
PUBLIC is a for-profit, social-purpose business focused exclusively on advancing the public good.
We are an innovation company, generating positive social impact through the creation of scalable programs, products and campaigns that:
raise money for charitable purposes
increase civic and community engagement
advance social causes and issues
create new social norms
We bring an integrated, impact- driven approach to mobilizing and advancing the public good by aligning brand awareness, policy influence and fundraising.
For us, “advancing the public good” is about motivating people (and organizations) to behave in ways that benefit society while recognizing and appealing to their self-interest.
We are working with the 
