Check out our latest work for Sun Life Financial. The program was built to drive Canadians to an online test to know their risk potential of getting type 2 diabetes. We ran an 8-week Twitter campaign with the help of the CFL and Team Kick Diabetes; supported by 9 CFL players with a connection to the disease. By nudging and engaging fans in a fun and friendly way we were able to reach millions of Canadians. Plus, who wouldn't listen to 300 lb linebacker!Click here to see the program.
Check out Phil's latest article for Fast Company!